When a #vanlife influencer went missing in a national park in 2021, the nation went apeshit. Which, oddly never happened for the 5,200 indigenous women who went missing that same year.
To call out the inequity in the press, we got a 2012 Ford Transit Connect—just like Gabby Petito’s—and worked with a famed Bushwick street artist to make the faces of missing indigenous women’s just as famous as hers*.
The van traveled from the artist’s art collective in Detroit to Miami’s Art Basel, picking up “earned media” all along the way.
*Well, we would have if we had $5,000 and 3 more days of time.