Some campaigns are designed to pick up shiny objects in countries that don’t believe in rose but will serve you a hell of a lot of it anyway. Some campaigns are designed to remind us that this job is supposed to be fun.
To help people see the intricate connection between mental health and substance use, we crafted an honest, emotional script based on interviews with more than 50 teenagers in recovery. Director Daniel Wolfe and lead actress Austin Patrick then brought the story to life, tapping into their own personal experience with co-occurring disorders. And, yes, I did just rip this from the case study. AdAge Top 40 Ads of 2023
Between 2001 and 2010, 8.2 million Americans were arrested for marijuana. Meanwhile, pot stocks surged 10% in 2021 alone. We set out to bridge the gap with a first-of-its-kind pot stock analysis phone line. Staffed by inmates. Trained by TD Ameritrade’s legendary Trade Desk.
Mike’s Mayo is up 458%. Mike’s Mustard is up 875%. So I guess advertising does work.
Air Wick is all about saving the wildflowers. Nat Geo is all about saving the world. So we brought the two together to create the world’s first completely scented magazine. Raising awareness about the thousands of fragrances—from rare flowers to exotic flavors to old libraries—at risk of extinction.
If you follow certain sneakerheads, or extremely online geniuses like Brain Moore or Chris Baker, you may have seen this little tribute to late-stage capitalism. You didn’t know me then. Looks like you do now 🙃.
Punch Cards
Nobody likes being ghosted. And in our humble opinion, it’s kind of rude. So we gave people an equally easy way to show their cards and say an honest goodbye to their tinder mistakes, intentionally missed connections and insignificant others.
TD Ameritrade
The problem with choosing a financial company based on ease, simplicity and some (admittedly) catchy ads? Smart financial choices simply aren’t that simple.
When a #vanlife influencer went missing in a national park in 2021, the nation went apeshit. Which, oddly never happened for the 5,200 indigenous women who went missing that same year.
To call out the inequity in the press, we got a 2012 Ford Transit Connect—just like Gabby Petito’s—and worked with a famed Bushwick street artist to make the faces of missing indigenous women’s just as famous as hers*.
The van traveled from the artist’s art collective in Detroit to Miami’s Art Basel, picking up “earned media” all along the way.
*Well, we would have if we had $5,000 and 3 more days of time.
Pepsi Zero Sugar
Every brand ever demands that millennials get out and “live their best lives.” Honestly, it’s a lot of pressure. Instead, we urged them to find moments of simple, perfect zero-expectation nothingness. And savor them.